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About Us




Trusted Insurance Advisors Since 1996

Commercial & Rural Insurance Brokers Limited was founded in 1996 by Russell and Irene Smith, with a mission to provide reliable insurance brokerage services to the residents and businesses of Central Otago and Southland. This venture marked an evolution of insurance offerings in the region, building upon the foundation laid by agencies since the 1970s.

As proud members of the Independent Insurance Brokers Association (IBANZ), we uphold the stringent standards set by this reputable organization. Our commitment to excellence extends to adhering to the body's strict Code of Practice and government regulations. Above all, we prioritize unwavering loyalty to our clients, ensuring they receive comprehensive and professional service.

Our office is centrally located in Alexandra, where all our administrative operations take place. Given the vast geographic area we serve, our Brokers travel extensively to meet with clients and address their unique insurance needs.

Insurance, as you may know, can be a complex and highly regulated industry, often shrouded in fine print. It's an ever-evolving field, with new products and providers entering the market regularly.

Our dedication to staying current with industry developments, combined with our affiliation with the NZBroker Group, places us in a formidable position to identify tailored insurance solutions for our valued customers.

Recognizing the need to fortify the future of Commercial and Rural, we embarked on a journey to bring in a robust corporate shareholder—one who shares our business and life principles. This partnership aims to maintain the status quo while enriching the future for all stakeholders: clients, staff, and owners alike.

In our search for the ideal equity partner, we sought an entity with substantial market strength, a well-established broking firm, but not one of the international giants. It's with great pleasure that Russell and Irene welcomed BrokerWeb Risk Services Limited into our fold.

Our approach begins with a profound understanding of our customers' businesses. True business insurance cannot be served from an off-the-shelf policy. Each business and its owner have distinct challenges and requirements.

A pivotal aspect of our role is helping individuals identify and grasp their exposure to risk. Only then do we explore insurance options. The ultimate insurance solution is one that aligns with the unique needs and risk tolerance of each customer. For us, it's all about providing sound advice, not just chasing the lowest price.

Our commitment to clients doesn't conclude with the issuance of an insurance package. In fact, it never ends. We take pride in delivering ongoing customer support. Whether it's processing a claim or adapting to changes in a business's direction, we ensure that the insurance process remains seamless and efficient for our clients.

Our experience is another invaluable asset benefiting our clients. The Commercial & Rural team has collaborated for many years. As a locally owned and operated company, we reside and operate within the same communities as our clients. We're not just familiar faces but also trusted neighbors, on a first-name basis with those we serve.

At Commercial & Rural Insurance Brokers Limited, trust, expertise, and unwavering support are the cornerstones of our service. With decades of experience, we continue to be your steadfast partner in safeguarding what matters most.

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